"All paws of life are welcomed here"
Pawhaus Studios began as a personal outlet for grief that evolved into a heartfelt brand and creative community. As founder, I led all visual identity, brand storytelling, and product design—blending illustration, emotional narrative, and playful design to create a space of comfort and connection. This project showcases my skills in graphic design, branding, and building with purpose
Mood Board
These inspiration images capture the heart of Pawhaus Studios—warm, playful, safe, and inclusive. The goal was to design a brand that feels like a soft landing: approachable yet intentional, where whimsy meets emotional depth. Colors, textures, and imagery were chosen to reflect comfort, community, and a sense of home for all paws of life
Logo Design
Pawhaus began as a brand for fun, functional pet supplies—but grew into a creative community focused on joy, self-expression, and a shared love of animals. To reflect this shift, the logo evolved into a playful paw-shaped house with soft, uneven edges—embracing life’s imperfections. The custom, handwritten typeface features curved lines and intentionally removed counters, creating a look that feels fun, soft, and welcoming.
Color Scheme
Color plays a pivotal role in expressing both inclusivity and visual clarity across branding and prints. The primary palette—black, white, and a warm muted pink—creates a clean, welcoming foundation that lets the secondary colors shine. These secondary hues span from warm to cool, representing diversity, joy, and a sense of playful belonging.
Product Photography
A picture tells a thousand words! Each photo was styled and shot to highlight the personality behind every product—playful, warm, and intentionally crafted. From flat lays to lifestyle shots, the goal was to showcase not just the item, but the feeling it brings.
Social Media Strategy
Pawhaus’s Instagram was more than a feed—it was a curated extension of the brand. I created cohesive, engaging content that combined product promotion, community-building, and playful storytelling. Through consistent visual identity, thoughtful captions, and custom graphics, I built a warm and welcoming presence that reflected the heart of the brand while encouraging connection and interaction!
